Sarah has a Masters in Equality Studies from the Equality Studies Department in UCD. Her Masters research focused on Juvenile Justice in the Irish Criminal System. She joined Lansdowne Market Research in 2001 and has worked with clients across a range of industry sectors, with a particular emphasis on advertising and communications, social research, branding, NPD, and customer satisfaction. In this role Sarah has gained extensive experience in the development and use of innovative qualitative methodologies and projective techniques. Sarah is committed to providing insights and recommendations that can be converted into an actionable marketing plan. Every project is individually tailored to suit client needs and not just taken off the shelf..